BUSINESSENSE Europe

Principally BusinesSense Europe offers executive business development and sales management resources to international companies that have the strategic desire to create, grow, restructure their business in Europe but lack the human resources to do so efficiently and effectively.

BusinesSense Europe offers tailored solutions and services in the following areas of business:

Executive strategic and operational business development & sales management
Offering executive sales and business development services to international companies that have the strategic desire and commitment to grow the business in the wider European (Middle East, African) marketplace.

You are looking for a senior, experienced, mature counterpart in Europe to fine-tune and execute your strategy acting on your behalf?
You are a small to medium sized international company determined and committed to build a long-term presence in Europe?
You are looking for a cost-effective and efficient way to tackle the variety of challenges across Europe (cultures, languages, pan-european sales coverage)?

Then it is time to get to know each other better…….

Business to Business
As executive managing partner, Peter brings a wealth of expertise. Based on international experiences in companies like Kimberly-Clark and rental B2B concepts in the Textile Rental & Services industry, and the current focus on bringing consumer goods to retail outlets,

BusinesSense is the driving commercial force to bring EMEC Monaco to next levels of success and maturity.

This business is about Aroma Diffusers and Aroma Oils. Scent is an innovative way to involve the strongest of the five human senses in a marketing campaign. It’s the art of incorporating scent, perfume, into a powerful tool for marketing and branding.

Scent marketing is becoming an incredible tool as brands discover the role scent plays in connecting with customers on an emotional level. It’s most effective when combined with other sensory triggers, such as the use of lighting, sound and luxurious surroundings combine to create a mood. Where 100% pure essential oils are used in our State-of-the-Art scent marketing Aroma / Scent diffusers, it delivers additional health benefits through the anti-bacterial properties of essential oils.

By using practiced and proven Scent Marketing Aroma diffusers and scents, EMEC can help you to connect your customers to your brand. By using uniquely created scents for marketing purpose, we can help to ensure that your customers enjoy your products and services, spend more time and money inside your retail space, remember you … and return time and time again. In short, EMEC’s expertise on Scent marketing, combined with our cutting edge scent design and Aroma diffuser technology means that the possibilities are endless! We look forward to helping you harness the ‘sense of smell’ to grow and extend your brand recognition and consumer experience.

Consumer Goods
Since 2003 a wide variety of commercial projects have been undertaken by BusinesSense, for principals based in the U.S.A., Europe and reciprocal business sourcing projects with our partner based in Hong Kong. To name a few: dental floss for Gudebrod (USA)

oral care probiotics study for Oragenics (USA), baby feeding and accessories for Difrax (NL), industrial measurement systems for Madison (USA), suncare and toiletries for Solar Cosmetic Labs (USA), sunglasses and eyewear for Stylemark/Polaroid (USA/Europe), Disney and Hello Kitty licensed infant toiletries/lipcare/sunglasses for Pharmaworld / Dialfa Pharmaceuticals (Italy).

We act in two distinct parts of the market:

mass market / convenience: here we try to select and position proven ‘value for money’ propositions and / or well branded concepts at competitive pricelevels for high rotation mass retail positioning.
more premium, distinct quality concepts that offer selective channels like perfumeries and high-end department stores a unique quality proposition.

Current assignments include:

Mass market / convenience
Body & Earth Toiletries and seasonal Gift sets BusinesSense Europe is assigned to take care of the vast majority of the European market to commercialize the Body & Earth Elements (open stock), Spa Gift Line and General Body & Earth Gift Line, acting as Importer.

Body and Earth offers a line of indulgent specialty bath products with fresh fragrances and an array of bath care including (Open Stock and Gift Set format): -Shower Gels -Body lotions -Body sprays (water base). We are also offering a distinctive Spa Gift Line. These help sooth away the day's stress and reinvigorate your body and soul. Consumers can find the specialty store bath experience and quality, in food, drug and mass with Body & Earth. Giving them a “specialty” store experience at a fraction of the price!

F1 toiletries
NO-AD® and Ocean-Potion® suncare
VSG, Poland (link to page)
Perfumeries / selective channels
Organia organic cosmetics, Korea
EI Solutions, CA U.S.A.….

International Partnerships
Recently a strategic partnership has been formed with a well established and well introduced partner based in Hong Kong. Apart from sales activities in Hong Kong, this partner facilitates entry into the immense Chinese market where clearly defined niche business concepts are exploited.

This partnership facilitates and combines the best of both worlds where trading opportunities and new propositions are evaluated to explore new business concepts in European and Asian markets.

BusinesSense Europe offers access to the complex market in China in a secure, transparent and proven way. If new product propositions meet certain key criteria, this route into China could very well offer ‘unthinkable’ results. .